EXPERIENTIAL
Amazon® Cultural Moments 2026
CUSTOMER STORY
Established in August 2005, The Black Employee Network (BEN) affinity group's primary purpose is providing a support structure for Black employees at Amazon while championing inclusion and diversity throughout the company. As Amazon's largest employee-led group (ELG), BEN has expanded globally to over 13 Operational Center chapters covering 81 sites with a little over 2,000 members, marking a significant milestone in 2021 with the launch of the first Global Black Employee Network Corporate Board.
SERVICES PROVIDED
Creative Direction
Brand Strategy
Brand Development
Content Strategy
Video Production
THE ASK
Develop a design system and an engaging brand expression for an annual Black History Month and Juneteenth campaigns celebrating the history and culture of Black History while aligning the visual system to the Amazon parent brand.
EXPERIENTIAL
Amazon® Juneteenth Celebration 2025
THE ASK
Develop a design system and an engaging brand expression for an annual event celebrating the history and culture of Juneteenth, with the primary objective of personifying its significance while aligning the visual system to the Amazon parent brand.
Event Recap
Relive the excitement of Juneteenth! This video showcases highlights from the event we had the privilege of producing and covering. Get a taste of the energy, creativity, and profound celebration we bring to every project.
