The Selling Partner Communities (SPC) organization is dedicated to building lasting connections with and among their selling partners. Their core mission is to help drive partner success, working collaboratively to ensure that Amazon’s stores are an excellent venue for selling partners to build and maintain thriving businesses.

SPC's vision is to be the most Seller-centric online global community, creating destinations for knowledge, news, inspiration, and celebration. They are committed to helping selling partners develop their full potential and achieve success in the Amazon store.