HEALTH & BEAUTY
Mentholatum
Cracked Heel
CUSTOMER STORY
Mentholatum was founded in 1889 in Wichita, Kansas. Starting out as small purveyor of soaps and toiletries, Mentholatum grew into a global health and wellness company with a reputation for quality and value. In 1988, Rohto Pharmaceutical Company, Ltd. acquired The Mentholatum Company.
Driven by scientific research, technology, and keeping a pulse on consumers’ aspirations, the global Rohto Mentholatum teams are dedicated to providing effective solutions for our consumers’ personal needs through developing high quality, innovative new products.
SERVICES PROVIDED
Creative Direction
Content Strategy
Product Photography
Video Production
CONTENT STRATEGY
Produce digital-first content that explains the technology behind Mentholatum Cracked Heel Cream, emphasizing expertise in the Foot Care space.
Below The Fold (BTF) Content
See how Mainestream Creative helped Mentholatum achieve increased brand awareness, higher engagement with a unique approach to visual storytelling. Discover the power of below the fold content that truly connects with audiences.
